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Branding and Mission Statement

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BEFORE:

Mission Statement…The Mission of Coach Derek Inc. is to inspire every child that wants to learn sports. Using the services of muti-sports classes, training clinics, afterschool programs, PE programs and birthday parties we seek to create opportunities to as many children as possible with one goal in mind…to teach lessons in the game of sport and in the game of life. With over 25 years of experience and 30 thousand children and counting our goal is to be the reason they keep playing!

AFTER:

Mission Statement: The Mission of Coach Derek Inc. is to inspire every child, who wants to learn sports and the healthy habits of exercise. Using a variety of services, including: multi-sports classes, training clinics, afterschool programs, physical education programs and birthday parties, we seek to create opportunities for as many children as possible.

BEFORE:

Coach Derek Inc Core Values
1) The Introduction…The first impression a child will have with sports is the most important and Coach Derek Inc. wants to make it a blast. Make or Miss Run or Fall lets have fun doing so the child keeps coming back.
2) Its Not just Soccer…At Coach Derek Inc we do soccer, baseball,football,basketball,tennis and volleyball we believe an introduction to every sport will allow the child to decide what they like.
3) At Coach Derek Inc we get to know the children we work with its in the building and establishing the RELATIONSHIP that makes the real impact. Not the win loss record.
4) If your child doesn’t want to play that’s ok the lesson of “not quitting” can be learned later in life after all thank goodness we didn’t commit and stick with every job we had right?
5) If you aren’t HAPPY giving Coach Derek Inc your money than we ARE NOT happy taking it…we want to be a part of of the whole child’s experience of sports not just this seasons.
6) We start where your child is and not where we want them to be. If we don’t meet where they are we cant get to where we want to go!
7) Our staff shows up with a plan not an exception this will allow your child to have their own experience and not ours.
8) We as adults never want to be the cause of a child not liking sports so we at Coach Derek Inc. keep it loose and keep it fun and find success somewhere all the time.
9) We believe competition is good. We believe that learning how to win and lose helps in the game of life. More important is not fail and not feel like a feller or win and forget theres always another game to be played.
10) If your child at any point wants to learn a sport or your school needs an afterschool program than we want to be the ones that establish build and nurture their experience.

AFTER:

Primary Goal:

Coach Derek has one goal in mind; We want to teach children lessons in the game of sport and the game of life. With more than 25 years of experience and 30,0000 children (and counting), our goal is to be the reason your child keeps playing!

Coach Derek Core Values

  •  The Introduction: Research has shown, the first impression a child has with sports/exercise is the most important. This impression can alter a child’s life. At Coach Derek Inc., we make this first impression positive and healthy. We combine fun and good health, so each child wants to keep coming back. You always feel better after you exercise, right?
  • Nope, it’s Not just Soccer… At Coach Derek Inc we play soccer, baseball, football, basketball, tennis, volleyball and MORE. Our staff believes an introduction to every sport allows each child the opportunity to find what works best for them based on their skills and likes.
  • We build relationships… At Coach Derek Inc., we get to know each child we work with in a meaningful and healthy way. By building and establishing a positive, healthy RELATIONSHIP, we can have a real impact on each child’s life. The win/loss record is never our focus.
  • What if my child isn’t athletic? If your child doesn’t want to play a particular sport, that’s OKAY.  While we work on the life lesson: “Not Quitting,” we put more value into each child learning their individual strengths, true talents and intrinsic value. Sometimes just showing up and trying something new is the best “Not Quitting” life lesson.
  • We offer a guarantee. If you aren’t HAPPY giving Coach Derek Inc. your money, then WE ARE NOT happy taking your money. We are in this for the long haul, not just one season of your child’s life.
  • Begin where you are. We start where your child is, not some “idea” of where your child should be. If we don’t meet at their current skill level, we can’t get where we want to go!
  • Show up with a plan. Children choose for themselves among different structured activities. In this way, they build the experience in their own way, but with our careful guidance. Enjoying exercise and sports is one of our goals. We never want to be the reason a child doesn’t like sports or exercise. At Coach Derek Inc., we keep it loose and, we keep it fun. In this way, we build on small successes with each child.
  • A healthy dose of competition is OKAY. It’s important children learn how-to-win and how-to-lose helps. This is the game of life. Win-or-lose, there’s always another mountain to climb and another game to play.
  • Afterschool is our job too. If your child, at any point, wants to learn a sport, or your school needs an afterschool program, Coach Derek Inc. wants to be the one to establish, build and nurture their experience.