Home Marketing Material Email Drip Campaign: Mortage Company

Email Drip Campaign: Mortage Company

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This is a series of emails scheduled to subscribers interested in home buying. The client requested three topics: first-time home buying, second home buying and relocation. Content, no graphics, were contracted.

April 16, 2018

  1. WELCOME EMAIL

Subject Line: First-time homebuying: Break it down into steps

Welcome ________!

Buying your first home is intimidating, overwhelming and exciting, all at once.

You don’t get much more grown up than signing your name on a mortgage’s dotted line.

So, where do you start?

How do you avoid the costly mistakes made by even experienced homebuyers?

You’ve come to the right place.

You start by breaking the process down into manageable steps and reaching out to real estate and mortgage professionals for guidance.

-Saving for the down payment

-How much can you afford?

-Deciding on a realtor

First-time homebuying is intimidating, but you don’t have to go it alone.

In this series of emails, we will focus on one step in the homebuying process. Each email will lead you a step further down the road to home ownership. Along the way, we will provide tips, outside resources and real-person contacts for one-on-one help.

First-time homebuying is intimidating, but you don’t have to go it alone.

We’re here to help you reach your destination; a perfect home to make your own.

Signature:

Contact Info:

  1. DOWN PAYMENT

Subject Line: First-time homebuying: How much down?

NAME,

According to information from the National Association of Realtors, more than 60 percent of all homebuyers in the past five years have put down less than 6 percent for a home down payment.

In previous generations, a 10 to 20-percent down payment on a new home was the norm. Today, however, this isn’t the case. As home prices increased, down payments decreased.

Since the 1980s, the Federal Housing Administration (FHA) has backed home loans with 5 percent or less down.

The idea of 20-percent down payment isn’t the only myth common among first-time homebuyers. The idea that grants, gifts and loans cannot be used for a house down payment also lingers.

There are a variety of programs available to help first-time homebuyers with a down payment when credit scores or income level is an issue.

The bottom line: Ask for help when it comes to a down payment. Be up front with your lender and realtor. Even if you plan on putting a large down payment on a new home, it’s always good to know what options are available.

First-time homebuying is intimidating, but you don’t have to go it alone.

We’re here to help you reach your destination; a perfect home to make your own.

Signature:

Contact Info:

  1. SURVEY: Where do YOU need help?

Subject Line: First-time homebuying: What’s intimidating?

NAME,

What is the most intimidating about first-time homebuying?

-Saving the down payment

-Finding a lender to work with you

-Selecting a neighborhood

-Calculating what you can afford

-Choosing a realtor

First-time homebuying is intimidating, but you don’t have to go it alone.

We’re here to help you reach your destination; a perfect home to make your own.
Signature:

Contact Info:

  1. AFFORDABILITY

Subject Line: First-time homebuying: What can you afford?

NAME,

There are a ton of home buying calculators out there, so coming up with the bare bones idea of what you can afford based on your income isn’t rocket science. There’s more than your salary, however, when looking at the finer points of home affordability. Other points to consider include: annual income, current monthly expenses, new expenses incurred with homeownership, credit rating, debt ratio, interest rate and planned down payment.

Don’t let this discourage you. It sounds overwhelming, but help is everywhere.

Many lenders and government organizations offer free classes/workshops when it comes to sizing up a realistic spending plan for first-time homebuyers. Fannie Mae has an eligibility quiz for low- to moderate income homebuyers. Visit: fanniemae.com

The U.S. Department of Housing and Urban Development (HUD) offers guidance with credit rating/repair, budgeting and home affordability formulas. HUD also offers free counseling to individuals. Visit: www.hud.gov

Regardless of whether you calculate your homebuying budget with the help of a lender, realtor, or online calculator, make sure to take your time and factor in everything.

If you aren’t sure what “EVERYTHING” entails, ask for help.

First-time homebuying is intimidating, but you don’t have to go it alone.

We’re here to help you reach your destination; a perfect home to make your own.

Signature:

Contact Info:

  1. SURVEY: WHY BUY?

Subject Line: First-time homebuying: Why buy?

NAME,

What is driving you to own a home?

-You’ve outgrown your current situation

-Job relocation

-Investment potential

-Renting is too expensive

First-time homebuying is intimidating, but you don’t have to go it alone.

We’re here to help you reach your destination; a perfect home to make your own.

Signature:

Contact Info:

  1. SURVEY: IDENTIFY STAGE OF BUYER’S JOURNEY

Subject Line: First-time homebuying: What homebuying stage fits you?

NAME,

What homebuying stage fits you?

-Just exploring the idea of buying a home

-Preapproved for a housing loan

-Have a property in mind

-Down payment ready, time to make an offer

First-time homebuying is intimidating, but you don’t have to go it alone.

We’re here to help you reach your destination; a perfect home to make your own.

Signature:

Contact Info:

  1. How to Shop for a House

Subject Line: First-time homebuying: House shopping: Part 1

Name,

Narrowing down a housing choice with constantly changing housing options is daunting. The answer, however, is actually pretty simple; Get back to basics.

When my grandparents needed a bigger house for their family of six back in the 1950s, they talked to family members. In the small Midwestern town where I grew up, house swapping was fairly common. In the end, my grandparents swapped houses with my great-aunt and uncle who were ready to retire and downsize.

It’s not 1950: Surrender to the idea you will have way too many choices

Chances are, when you started to think about shopping for a new home, you grabbed your smartphone on a coffee break at work. And, the idea of raising a family the same area where you, yourself, grew up, isn’t the norm any longer.

Maybe, you are researching communities in a different part of the country, or even world. And, research is easier than ever. According to an article at Time.com: Money 101, titled, “How to shop for a house,” (http://time.com/money/collection-post/2792051/how-do-i-shop-for-a-house/)

Realtor.com updates 80 percent of its online listings every 15 minutes. You could, literally, find your new home 1,000 miles away within minutes after the listing becomes live.

The trick, however, is to avoid information overload in a world where we have so many choices and so many choices updating every 15 minutes. The key to staying focused is starting with the basics.

In the next email, we will give you the step-by-step secret to narrowing your choices and simplifying the search.

First-time homebuying is intimidating, but you don’t have to go it alone.

We’re here to help you reach your destination; a perfect home to make your own.

Signature:

Contact Info:

  1. How to Shop for a House: Part 2

Subject Line: First-time homebuying: House shopping: Part 2

We’ve acknowledged the Internet and flood of information in today’s housing market can make first-time homebuyers walk away with a nervous twitch. There are some simple steps, however, to reign in the choices.

Ironically, the answer to information overload is simple. Get back to the basics your parents and grandparents considered when buying their first home.

Let’s take for granted you’ve already done the bit around how much house you can afford. You know your budget and maybe even have a preapproved home loan waiting. Now what?

This is the part where you map out what you want. Time to create the list of non-negotiables. Keep it simple.

Do you need hardwood floors because of a child with allergies?

Do you want a short commute to work of less than 15 minutes?

Maybe you would even like to cut out transportation costs by living close to public transportation or walking distance to work?

Consider ways to simplify life in a complicated world. If having a fenced-in yard will save you the daily stress of managing an energetic dog, then, add it to the list.

Ultimately, you want a list of 10-15 points you will not budge away from, while choosing your next home. In this way, you will weed out every home that doesn’t fit the criteria.

When you get overwhelmed, step away, take a breath, and look at your non-negotiable list. It will bring the focus back to your search.

First-time homebuying is intimidating, but you don’t have to go it alone.

We’re here to help you reach your destination; a perfect home to make your own.

Signature:

Contact Info: