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Kids’ consignment moves and grows

Sharee’ Perciful stands with her son in front of her new AMPed Up Kids storefront. Sharee’ and her husband Kenneth, co-owners of the consignment boutique, recently moved the store from Reynolds Village up the road for increased space and better visibility. Photo by James Mathews.

Published in the Weaverville Tribune, January 2016

By Heather Berry

Woodfin – AMPed Up Kids Consignment and Boutique has moved up the road from its previous location in Reynolds Village to 171 Weaverville Road. According to owner Sharee’ Perciful, the new store offers an additional 250-square-foot of space and more visibility. Perciful, who owns the shop with her husband, Kenneth, said the move was a good decision in terms of drawing more customers to their shop.

“It’s been great. The first week of the re-opening we were really busy; the second week we had a lot of new customers. There’s a big difference being on the main highway,” said Perciful. Perciful has admitted in the past to frustration with the exposure given to businesses in Reynolds Village.

The small business owner was outspoken about the lack of Merrimon Road signage for smaller businesses located within the Reynolds Village development. Perciful, however, sees this new move as time to move on and said she doesn’t want to dwell on the previous storefront. She said she is pleased with the attention the store is getting at their new location.

“The amount of exposure and having road front property is making a big difference,” she said. “We’re able to have the boutique section set apart from the rest of the store instead of mixed together, which is nice,” said Perciful. “We have the same hours: Tuesday through Friday from 10 a.m. to 5 p.m. and Saturday 10 a.m. to 4 p.m.”

How-to: From rack and ruin



By Heather Berry

Old coat racks make a terrific and cheap solution to a variety of clutter problems. Bath towels, children’s play clothes/dress up clothes, scarves, hats, and mittens are just a few reasons to save a rack on its way to the dumpster.

With the help of a stool, even the youngest in the house, has an easy time putting away whatever’s covering the floor. Take a look at one of world’s ugliest coat racks, below,  which was easily transformed into a beautiful princess dress rack for our six-year-old daughter’s play room.

Often passed over, ugly hat racks from the 1970s and 1980s are easy to find at flea markets and yard sales, rarely costing more than $20. Within a weekend, you can create a funky and useful piece for your home.

Step One: Prep for Painting

Made of metal or wood, it really doesn’t matter, as long as the coat rack is solidly built with all it’s pieces. Pass over anything with large cracks in the wood or a rack without all its hooks and pieces. Smaller cracks can be filled with wood putty. Loose hooks and bases are to be expected and easily fixed with some screws, nails and/or glue.

After making the necessary repairs, wash the coat rack thoroughly with a clean rag and soapy water. A gentle dish soap will do the trick.

Step Two: Sand

If the coat rack is wooden, give it a light sanding before moving on to priming and painting. After sanding, wipe the piece down with a damp rag.

Step Three: Prime

Priming the piece will be necessary for both metal and wooden racks. Using a spray primer will make things much simpler. Make certain the primer is intended for use on metal or wooden surfaces. Priming the coat rack will allow the paint to bond better in the end.

Usually two coats of primer are required, especially if the piece has a lot of varnish or a very dark wood.

Step Four: Paint

For this project, any paint will do if the piece is wooden. You can even search the house for some leftover paint from a room redo. Latex will be easier to work with than an oil-based paint but both will do the job. If the coat rack is metal, using a paint designed for metal is necessary.

Setting the rack on some newspaper in the garage or outside, on a calm day, is ideal. Watch for paint drips and keep a small brush handy to catch them and smooth them over.



PDF Link: Heather Berry Awesome Resume

SAMPLE: Brochure


“Power packed golden words! I look forward to working with Heather again. She sliced and diced my contracts and corresponding materials with words and phrases that pop!”

-Lisa Middleton, artist, Great River Arts


Artist Lisa Middleton needed a redesigned, rewritten brochure for her unique, custom map art business in Montana. Lisa had all the client testimonials, talent and brilliant work, but lacked a clear bio and summary explaining what she does.

We were able to work together and revamp the content, so her words were professional and not so “sales lingo.” And, we created a design which supported her amazing pieces of art.



Column: Thanks for the public support

Published South Jeff Journal, April, 2015


Published South Jeff Journal, April, 2015

Contact Information:

Heather Berry heatherberrycopywriter@gmail.com


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