Home Blog Page 3

Why We Should Create Your Email Marketing Campaign

0

 

We help businesses of all sizes make a lasting, professional impression.

I know there are plenty of people out there offering copywriting services right now. I also know few are writers. With me, you get a professional writer, expert content marketer, along with a team of other graphic design and marketing experts to make your campaign successful.

I’ve been a published writer for 25 years. I know where the hyphens go. I know what “active voice” means. I’m a professional writer.

So, with us, you get a professional writer and content marketing experts.

Nothing worse than spending money on an email campaign for a shiny, well-timed email, only to find out there were grammar and typographical errors. Don’t make this mistake.

You need a professional to build a professional image. Have a published writer provide the voice for your business.

  • Inbound Marketing Certified
  • Constant Contact Partner/Certified
  • Email Marketing Certified
  • Content Marketing Certified

Services: Newsletters Web content Brochures Email Campaigns Training scripts and manuals Feature stories Press releases

Asperger’s Parenting: Celebrating Small Victories

0
Parenting means celebrating the small victories along with the large.
Parenting means celebrating the small victories along with the large.

Recent Medium.com article:

Asperger’s Parenting: Celebrating Small Victories

Fall getaway: Ohio

0
Ohio should be on your bucket list for Autumn leaf trips. This photo, courtesy of Ohio State University, shows how history and nature make a beautiful scene.
fall getaways: ohio
Fall is the perfect time to plan a getaway to Ohio. Enjoy all this state has to offer in natural autumn scenes. Photo courtesy of Ohio Department of Natural Resources.

Few places can compete with the beauty of a fall getaway during an Ohio autumn.

From the heart of Amish country to the southern hills, Ohio’s fall scenery makes the perfect setting to de-stress. Discounts and budget-friendly travel packages provide extra incentive. Take a few days to enjoy the fall colors and travel to one of the state’s many relaxing destinations.

fall getaways: ohio
Surrounded by nature, the Inn at Honey Run allows you to enjoy a bird walk followed by a spa treatment. Photo courtesy of the Inn at Honey Run.

Inn & Spa at Honey Run

Set high in the hills of Ohio’s Amish country, the Inn & Spa at Honey Run combines all the luxury of a fine hotel, gourmet dining and spa service within a natural retreat.

Wildlife lovers will enjoy the Inn’s 70 peaceful acres, breathtaking views, bird watching, garden deck and peaceful nature trails. You may, however, decide to spend your time reading in front of the fire or enjoying a deep massage.

Guests may stay in one of the main lodge’s 43 rooms and suites or choose a private cottage. Children over 12 are welcome with the exception of the cottages and Honeycomb rooms. Rates begin at $129 for double occupancy.

Inn & Spa at Honey Run
6920 County Road 203
Millersburg, Ohio 44654-9018
800-708-9394
330-674-0011

Fall getaways: Ohio
Tucked away in Loudonville, OH, the Blackfork Inn is a snug place to enjoy the Ohio leaf season. Photo courtesy of TripAdvisor.com

Blackfork Inn

Romance and history flood the Blackfork Inn’s two Victorian buildings set in the small town of Loudonville, Ohio.

The Blackfork Inn, listed on the National Register of Historic Places, has four guest rooms and two suites, all with private baths. Each room has antique furniture and Victorian decor.

Rates begin at $75 and include a complimentary breakfast including Amish cheeses, meats and pies. Though the Blackfork doesn’t encourage children and pets, arrangements can be made with prior notice.

Guests will enjoy the shops and restaurants within walking distance, on-call masseuse, and nearby Mohican State Park and Malabar Farm State Park (scene of Lauren Bacall and Humphrey Bogart’s wedding).

Blackfork Inn
303 North Water Street
Loudonville, Ohio 44842-0149
419-994-3252

fall getaways: ohio
Outdoorsy types will love Lake Hope State Park and autumn is a terrific time to beat the summer crowds. Photo courtesy of Lake Hope State Park.

Lake Hope State Park

Resting within the more than 26,000-acre Zaleski State Forest, Lake Hope State Park makes a great inexpensive and beautiful fall getaway. Southeastern Ohio’s Big Sandy Run provides the scenic views and fall colors in an area known for steep gorges, thick forests, narrow ridges. More than 60 cottages are available and include linens, towels, complete kitchens, microwave ovens, heat, air conditioning, outdoor grills and fire rings. Cottage rates start at $75 for two bedrooms. The 120-acre Lake Hope offers swimming, kayak and canoe rentals, fishing, plus miles of biking trails and hiking paths.

Lake Hope State Park
27331 State Route 278
McArthur, OH 45651
866-644-6727
ohiodnr.com

References:

Family car trips: Oregon Trail guide

0
Car trips: Oregon Trail
Map from the Old Oregon Trail 1852–1906, by Ezra Meeker.

Combining history and travel has never been easier. Follow these three travel destinations for a beginning, middle and end to your easy family car trip on the Oregon Trail.

Using Internet resources, you can bring the kids on an epic recreation of the Oregon Trail, celebrating its 175th anniversary, minus the fear of leaving your furniture on the side of the trail.

Oregon Trail history in a nutshell

Travel along the Oregon Trail and experience history by following U.S. Route 20 from Nebraska to Oregon.

Between 1836 and 1869, more than 500,000 people used the Oregon Trail to start a new life out west. The route was the best means, at the time, for reaching the states of Oregon, Washington and California by covered wagon. Use of the trail ended in 1869, when the transcontinental railroad gave Americans an easier and safer journey west.

Family car trips: Oregon trail
Make campsite reservations at the Nebraska State Park website for your Oregon Trail trip. Photo courtesy of Nebraska State Parks.

Where to start: Rock Station

Start your journey as if you were a pioneer gathering supplies before heading west. The Rock Creek Station, located in Fairbury, Nebraska, was a stagecoach stop and Pony Express relay station built in the 1850s by David McCanless.

The stop offered trail supplies to pioneer families. McCanless built a toll bridge and charged between .10 to .15 for passage across the creek.

Rock Creek Station is owned today by the National Park Service and the camp buildings have been reconstructed along with a museum. A little to the north of the station you will find more than 1500 feet of old wagon wheel ruts, considered some of the best ruts left by the trail.

Rock Creek Station State Historical Park
57426 710 Rd.
Fairbury, NE 68352
(402) 729-5777

Family car trips: Oregon Trail
Learn about Independence Rock before ever setting foot on it thanks to information on the Wyoming State Parks website. Photo courtesy of the Wyoming State Parks.

First stop: Independence Rock

Stop at Independence Rock in Natrona, Wyoming, just as many pioneers did on their western journey. Some believe the rock, listed on the National Registry of Historic Places, was named because pioneers needed to reach this point by July 4 in order to avoid the harsh winter in the mountains.

In truth, a group of fur trappers camped on the rock on July 4, 1824, and gave the location the name. Families, trappers and traders stopped and camped on Independence Rock throughout the year and carved names and inscriptions into the impressive formation. Modern families can read thousands of names carved or painted into the stone. Wagon wheel ruts are also preserved next to the rock. A large granite outcropping, Independence Rock is 1,900 feet long and 700 feet wide, and rises 128 feet. Just off U.S. Route 20, this Oregon Trail site is easily accessible with a nearby rest area and foot path.

Independence Rock
Wyoming State Parks
P.O. Box 1596
Evansville, WY 82636
(307) 577-5150

Family car trips: Oregon Trail
Watch demonstrations and join in pioneer fun at the Oregon City End of the Oregon Trail Interpretive and Visitor Information Center. Photo courtesy of Historic Oregon City: End of the Oregon Trail Interpretive & Visitor Information Center.

Final stop: Oregon City

Complete your Oregon Trail journey with a visit to Oregon City. For many pioneers, this was the last stop after 2,000 miles of trail. Pioneers spread, from this point, into different directions as they staked claims and started a new life.

James Miller, a pioneer on the original Oregon Trail, wrote, “On our arrival in Oregon City, I found everything quite different from what I expected. There were three small churches, three stores, two blacksmiths shops, two flour mills and one weekly newspaper, the Oregon Spectator.”

The Visitor Center at the End of the Oregon Trail offers historical demonstrations, exhibits and artifacts from the trail.

SEO: Understanding keywords

0
SEO: Understanding Keywords
As a highly-successful business owner in the dog-grooming industry, Midge often feels overwhelmed by all the marketing lingo like long-tail keywords and SEO keywords. Photo courtesy of Louisa Berry.

Important Keyword Definitions:

SEO Keyword – Hubspot, in this “Keyword PowerPoint Presentation,” defines a keyword as a topic of importance. This topic is used in Internet searches to track down specific information. For a business, the topic might be a solution, problem, product or service customer/lead/visitor wants to learn.

Longtail Keyword – According to this Hubspot article, “The Definition of a Long-tail Keyword (in 100 words or less),” a longtail keyword is a keyword phrase containing at least three words. Ex. Cleaning retriever ears, How to clean lab ears, Treating dog ears, etc.

It’s not as complicated as it sounds

These days, the words “SEO, Keyword, Long-tail Keyword,” bring fear into the faces of any business owner.

  • How do I compete?
  • What’s SEO anyway?
  • How do I research the best keywords?
  • What’s a long-tail keyword?

What if I told you the content you created with your ideal audience/customer in mind is already optimized for search engines?

Easy Keywords: Midge’s Dog Grooming

Let’s start with a hypothetical business; Midge’s Dog Grooming.

Consider for a moment, before writing anything, what keywords Midge’s customers would Google or search in Bing.

Chances are slim someone would simply Google the word, “Dog.” It’s too broad, right? You may get a search result including: Dog Breeds, Dog Behavior, Dog Toys, Dog Kennels, etc.

So, Midge asks herself, what’s a problem my customers deal with frequently? The answer: Problems with dog ears.

Maybe she has a large number of Golden Retrievers, Labs and other floppy-eared dogs with specific ear-related issues like yeast infections. Many of her customers aren’t sure of the products to use, frequency of cleanings or how to clean ears.

Brilliant blog posts: Always relevant

Midge creates a super-informative blog post about cleaning your dog’s ears. She titles it, “How to keep your dog’s ears healthy.”

Midge doesn’t know anything about content marketing or inbound marketing or long-tail keywords, except she has a pretty long tail being a Chocolate Labrador.

She has, however, as a dedicated business owner, who knows her customers, created an excellent, informative blog post about healthy dog ears.

While it wasn’t always true, these days, Google is able to look at the title of Midge’s dog blog post and see it’s about healthy dog ears. The “How To” in the title only solidifies this.

Throughout Midge’s blog post, she uses words like “healthy ears,” or “clean ears weekly.” Google picks up on these ear cleaning words and synonyms. In this way, search engines are able to sort Midge’s latest blog post with other dog ear-related content and sites.

Without even knowing it, Midge has created a decent keyword phrase for her blog post. Easy-Peasy.

Contact Information:

Heather Berry heatherberrycopywriter@gmail.com

Weather

asheville
clear sky
38.1 ° F
46 °
31 °
27%
3.2mph
1%
Wed
51 °
Thu
52 °
Fri
51 °
Sat
58 °
Sun
63 °

Block title